InComm has been tracking their customers to discover how they use Cashtie and their perspective on the payment space. SVP Thomas Cornelius sat down with Jeff Weiser, CEO PayGo, and asked him to share how receiving cash changes customer engagement and the payments experience overall.
Jeff shared some interesting insights into PayGo's philosophy and approach in servicing their partners' Pre-Pay customers:
In the prepayment part of our business, we have found that 20% to 50% of utility customers pay cash either at company centers, retail walk-in, or kiosks. Delivering a solution to these customers that is extremely convenient, secure, and less expensive than traditional methods is part of the brand promise we deliver to our utility partners.
When asked how PayGo chose to use Cashtie (marketed as CheckOut by PayGo®) as a new payment method, Jeff responded:
As our customer base has grown, the necessity of arranging for ubiquitous payment mechanisms (online, retail, mobile, utility service centers, etc.) has increased exponentially. If utility customers who typically pay once per month may now be paying 3 or 4 times per month, we have to deliver a better customer experience. As we looked around the industry, we saw a lot of mobile wallet providers and almost no innovation in the cash payment space. When we learned of our InComm friend’s Cashtie innovation and how it applied to our requirements, it was a very quick and successful conversation.
Read much more in the full interview on Cashtie's Blog.